Mia thinks like a human.
Using IBM’s Watson cognitive technology, Mia can use data like never before.
Watson means Mia understands, reasons and learns. Mia is designed to listen, study, and adapt to information like humans do, recognizing connections and creating associations that are not obvious. That’s what makes Mia a truly intelligent agent for your business goals.
Listen closely to your customers. The targeted engagements Mia offers leads to a much more honest assessment of what your customers are looking for. Mia can become an integral part of your forecasting with well-focused testing to micro-segments.
Paint a clear picture of your customers. MIA’s deep and broad knowledge of your customer’s traits and habits highlights new opportunities for understanding who your customer truly is, what they truly want and where and when they want it.
Create campaigns of one for millions of customers
Built on IBM’s Watson cognitive computing platform, Mia is an expert at creating ‘Personalizations of One’ for customer journeys. With Mia guiding the way, every customer has a unique experience designed specifically for them. Mia uses structured and unstructured data — both internal and external to your database — to intelligently target, recommend, and personalize engagements tailored to individuals.
Mia for marketing
Create “Personalizations of One” marketing campaigns to increase revenues and loyalty.
Mia for omni-channel operations
Optimize your omni-channel operations through smarter distributed order management reducing costs and mark-downs.
Mia for merchandising
Increase your share of wallet through knowing what your customers what to buy and when and where they want to buy it.
Mia processes thousands of structured and unstructured data points for every customer to see a full picture of each person.
- User preferences
- User physical location
- Internet browsing patterns
- Internet browsing exposure (sites & products)
- Site browsing exposure (products & lifestyle imagery)
- In-store purchase history
- User shopping habits
- User review postings
- User social engagements (likes, favorites, images, etc.)
- User special events (birthdays, anniversaries, etc.)
Mia delivers results.
The precision and personalization of Mia’s insights directly convert to the metrics that matter most.
- Increased customer engagement and loyalty
- Increased conversion rate
- Increased average order value
- Increased share of wallet
- Reduced operating and fulfillment costs
- Reduce mark-downs
Mia Makes an impact
Mia is an add-on technology that augments your existing tools and systems. Mia can be integrated into existing solutions to add the deep insights from Watson’s cognitive computing into almost any workflow.
- Targeted one-to-one email campaigns
- Individualized recommendations
- Friendly special occasion hints
- Personalized text engagements
- Personal shopper services
- Micro A/B testing
- Product tagging
- Optimize where your orders ship from
- Add product categories your customers are buying elsewhere